🧭 Introduction to SIMCEL
Welcome to SIMCEL — your strategic command center for modern supply chain planning. Designed for agility and precision, SIMCEL helps organizations streamline operations, elevate decision-making, and accelerate toward business goals with confidence.
🎯 Why SIMCEL Exists
Today’s supply chains are more complex than ever — fragmented data, siloed planning, volatile demand, and increasing sustainability expectations. SIMCEL unifies these moving parts into a single platform, empowering teams to plan, simulate, and optimize collaboratively.
At its core, SIMCEL delivers:
- End-to-end visibility across supply and demand.
- Seamless integration of planning layers (Demand, Supply, Finance).
- Fast, scenario-based decision-making that’s grounded in reality.
🛠️ Key Features at a Glance
SIMCEL offers a powerful suite of features to meet the diverse needs of supply chain teams:
📈 1. Demand Planning
Forecast demand with high accuracy using advanced machine learning. Adjust forecasts using trade events, marketing inputs, or market signals — and proactively shape future demand, not just react to it.
🏪 2. Stock-In-Trade Management
Ensure healthy inventories at the distributor level. Track Sales In, inventory days, and stock health to avoid overstock or missed sales.
🏭 3. Supply Planning
Turn demand signals into action. Build constrained supply plans, simulate production and inventory flows, and optimize availability across the network.
🧪 4. Business Explorer (Scenario Planning)
Model and compare scenarios: what if demand drops 20%? What if a plant shuts down? Business Explorer lets you test these possibilities before they happen, with granular KPI impact analysis.
💰 5. Financial Modeling
Bridge the gap between operations and finance. Evaluate performance across Revenue, Gross Margins, Trade Spend, SG&A, and Supply Chain Costs — aligning supply plans with P&L targets.
📊 6. Reporting & Analytics
Access intuitive dashboards and customizable reports. Get insights into your most critical KPIs and monitor progress toward business goals.
🌱 7. CO2 Computation
Track the environmental impact of your supply chain. SIMCEL computes CO2 emissions by activity and flow, helping you measure, report, and reduce your carbon footprint.